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Black like me : creating a legacy. part D, The legacy / Tessa Murray & Dominik Heil.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Murray, Tessa, author.
- Heil, Dominik, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Mashaba, Herman.
- Black Like Me (Business enterprise).
- New business enterprises--Case studies.
- New business enterprises.
- Strategic planning--Case studies.
- Strategic planning.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- The first part of this case is set in 1985, when 25-year-old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a phase in the progression of Black Like Me from a 'back-yard' operation in a black township, to an organisation ready to enter the global ethnic hair-care arena in 2002.
- Notes:
- Originally Published in: Murray, T., & Heil, D. (2003). Black Like Me: Creating a Legacy; Part D: The Legacy. WBS-2003-3. Johannesburg: The Case Centre, Wits Business School.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 27, 2016).
- ISBN:
- 9781473966796
- OCLC:
- 1017732709
- Access Restriction:
- Restricted for use by site license.
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