2 options
De Beers, Ltd. : polishing up its brand image for the U.S. market (A) / Anu Davgun, Holly McDaniel, Meagan Thomas, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Davgun, Anu, author.
- McDaniel, Holly, author.
- Thomas, Meagan, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- De Beers (Firm).
- Diamond industry and trade--Corrupt practices.
- Diamond industry and trade.
- Price fixing.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- In order to be permitted to enter the United States retail market, De Beers Ltd. is expected to plead guilty to a lawsuit accusing them of price fixing. While trying to present itself as the conscientious leader of an otherwise sordid, often dangerous diamond business, the company finds itself facing the daunting task of balancing an admission of guilt and the negative media attention it may draw with an unpredictable American diamond consumer.
- Notes:
- Originally published: Daygun, A., McDaniel, H., Thomas, M., & ORourke, J. S. (2004). De Beers Ltd.: Polishing up its brand for the U.S. market (A). 04-07 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526406088
- OCLC:
- 1017726836
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.