2 options
HP gaming / Andrew M. Isaacs, Leland Hedges.
- Format:
- Book
- Author/Creator:
- Isaacs, Andrew M., author.
- Hedges, Leland, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Hewlett-Packard Company.
- Consolidation and merger of corporations--Case studies.
- Consolidation and merger of corporations.
- Business planning--Case studies.
- Business planning.
- Branding (Marketing)--Case studies.
- Branding (Marketing).
- Organizational behavior--Case studies.
- Organizational behavior.
- Electronic apparatus and appliances.
- Electronic apparatus and appliances--Case studies.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- This case study focuses on how a large company, Hewlett-Packard (HP) works through the strategic, branding, and organizational issues related to its new acquisition, VoodooPC. The case addresses some key issues related to acquisitions, especially how a large established company like HP navigates the sometimes complicated road of integrating a small, yet successful brand like VoodooPC.
- Notes:
- Originally published in Isaacs, A., & Hedges, L. (2007). HP Gaming. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526410504
- OCLC:
- 1017727748
- Access Restriction:
- Restricted for use by site license.
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