2 options
Capitec Bank : low-cost banking for Joe Average / Stephanie Townsend & Thabo Mosala.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Townsend, Stephanie, author.
- Mosala, Thabo, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Capitec Bank (Firm).
- Corporations--Growth--Case studies.
- Corporations.
- Bank marketing--Case studies.
- Bank marketing.
- Marketing--Case studies.
- Marketing.
- Corporations--Growth.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- By December 2006, Capitec Bank, South Africa's newest listed retail bank, had come a long way from its origins as a microlending organisation in 2001. Over time it had started introducing other banking services to its entry-level clients, so that by 2006 it offered all basic banking services. However, Capitec's chief executive for marketing and corporate affairs, Carl Fischer, realised that the key to survival for a low-cost bank in South Africa lay in high volumes. This book examines how Capitec overcame perceptions that it was a niche bank in order to attract the volumes it needed to prosper.
- Notes:
- Originally Published in: Townsend, S., & Mosala, T. (2006). Capitec Bank: Low-Cost Banking for Joe Average. WBS-2006-21. Johannesburg: The Case Centre, Wits Business School.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 27, 2016).
- ISBN:
- 9781473966444
- OCLC:
- 1017725565
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.