2 options
MentorMob and the reinvention of learning / Shane Greenstein, Josh Polhans & Micheline Sabatte.
- Format:
- Book
- Author/Creator:
- Greenstein, Shane M., author.
- Polhans, Josh, author.
- Sabatte, Micheline, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- MentorMob (Firm).
- Entrepreneurship--Case studies.
- Entrepreneurship.
- Strategic planning--Case studies.
- Strategic planning.
- Business planning--Case studies.
- Business planning.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- MentorMob had sprung from the passions of the company's co-founders, Kris Chinosorn and Vince Leung. By enabling participants to learn - and to crowdsource from each other while learning - the MentorMob site sought to both engage users at different stages of learning and to develop a compelling experience unobtainable without a crowd. Chinosorn and Leung needed to prioritize in order to achieve the growth and scale needed to become the world's utility for learning. What should they do next to keep MentorMob's growth on track?
- Notes:
- Originally Published in: Greenstein, S., Polhans, J., & Sabatte, M. (2011). MentorMob and the Reinvention of Learning. 5-311-503. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 29, 2016).
- ISBN:
- 9781473970281
- OCLC:
- 1017728997
- Access Restriction:
- Restricted for use by site license.
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