'Change4Life' : tackling obesity at a population level / David Shaw & Alison Hardy.

Format:

Book

Author/Creator:

Shaw, David, author.

Hardy, Alison, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Obesity--Social aspects--Great Britain.

Obesity.

Social marketing--Case studies.

Social marketing.

Obesity--Social aspects.

Great Britain.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

The Department of Health, in conjunction with the Department for Children, Schools and Families (DCSF) and other government departments, non-government organisations (NGOs), academics and a number of commercial-sector partners, developed a three-year social marketing-based programme to fight the UK's growing obesity problem. Being a national programme, the programme took place between 2007 and 2008 and provided useful insight emanating from various marketing analytical tools and strategies.

Notes:

Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). 'Change4Life': Tackling Obesity at a Population Level. In Social marketing casebook (pp. 246-260). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 8, 2016).

ISBN:

9781473934344

OCLC:

1017721189

Access Restriction:

Restricted for use by site license.