2 options
Marketing children's party services : Rugged Earth Adventures / Justin O'Brien.
- Format:
- Book
- Author/Creator:
- O'Brien, Justin, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Amusements--Marketing--Case studies.
- Amusements.
- Amusements--Marketing.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- With increasing numbers of cash-rich but time-poor families, entrepreneurs have increasingly commercialised the children's party concept, offering a wide range of imaginative, outsourced propositions. Beginning by outlining the size and scope of this emergent industry, this case focuses on an outdoors adventure party service that uses a militaristic theme. Introducing a creative and fun but low barrier-to-entry business model, the case uses an entrepreneurial business venture to explore contextual marketing analysis.
- Notes:
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 27, 2016).
- ISBN:
- 9781473944367
- OCLC:
- 1017726022
- Access Restriction:
- Restricted for use by site license.
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