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Segmenting the market for Wavin Plastics / Ross Brennan, Louise Canning, Raymond McDowell.
- Format:
- Book
- Author/Creator:
- Brennan, Ross, 1957-2021, author.
- Canning, Louise, author.
- McDowell, Raymond, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Strategic planning--Case studies.
- Strategic planning.
- Business planning--Case studies.
- Business planning.
- Plastic pipe industry--Netherlands--Case studies.
- Plastic pipe industry.
- Wavin Plastics.
- Netherlands.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Wavin Plastics is part of Wavin UK, a wholly owned subsidiary of Wavin BV in the Netherlands. The wider Wavin group is one of the biggest manufacturers of plastic pipe systems and other industrial plastics products in the world. This case study is designed to discuss the business strategies which allow it to be eco-friendly and cost-effective.
- Notes:
- Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Segmenting the Market for Wavin Plastics. Business-to-business marketing (3rd ed., pp. 165168). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473998049
- OCLC:
- 1017727291
- Access Restriction:
- Restricted for use by site license.
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