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Andbeyond : from Africa to India and beyond / Peta Krost Maunder.

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SAGE Business Cases 2016-2019 Available online

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Format:
Book
Author/Creator:
Maunder, Peta Krost, author.
Series:
SAGE knowledge. Cases.
SAGE Knowledge. Cases.
SAGE knowledge. Cases
Language:
English
Subjects (All):
Strategic planning--Case studies.
Strategic planning.
Tourism--Planning--Case studies.
Tourism.
Tourism--Planning.
Genre:
Case studies.
Physical Description:
1 online resource : illustrations (black and white, and colour).
Place of Publication:
[London] : SAGE, 2016.
System Details:
text file
Summary:
Steven Fitzgerald looks relaxed as he arrives home from his fourth trip to South America this month. The chief executive officer of Andbeyond (originally Conservation Corporation Africa), a leader in luxury ecotourism, is taking his company to new climes. The company started in South Africa in 1990, spread its wings to other African countries and then ventured to India in 2004, where it had been successful - although with a few initial surprises. Now Fitzgerald has set his sights on South America. "Once you have seen lions, tigers in India are very enticing, as are jaguars, sloths and macaws in South America," he says. But, he asks himself, what have we learnt from opening in India that we can take with us to South America?
Notes:
Originally Published in: Krost Maunder, P. (2009). Andbeyond: From Africa to India and beyond. WBS-2009-1. Johannesburg: The Case Centre, Wits Business School.
No ILL or scholarly sharing allowed.
Description based on online resource; title from home page (viewed on May 5, 2016).
ISBN:
9781473958401
OCLC:
1017731698
Access Restriction:
Restricted for use by site license.

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