2 options
Mayaderm / Mukund R. Dixit.
- Format:
- Book
- Author/Creator:
- Dixit, Mukund R., author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- New products--Case studies.
- New products.
- Creative ability in business--Case studies.
- Creative ability in business.
- Drug development--Case studies.
- Drug development.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case describes the journey of a doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commercial non-starter. The case provides an opportunity to evaluate the efforts of Dr Shah and propose a strategy for the future.
- Notes:
- Originally Published in: Dixit, M. R. (2015). Mayaderm. BP0385. Ahmedabad: Indian Institute of Management, Ahmedabad.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on May 4, 2016).
- ISBN:
- 9781473975163
- OCLC:
- 1017713811
- Access Restriction:
- Restricted for use by site license.
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