Project 50 percent : reducing fish discarding through the application of social marketing / Sue Nelson & Andy Revill.

Format:

Book

Author/Creator:

Nelson, Sue, author.

Revill, Andy, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Fishery discards--Social aspects--Case studies.

Fishery discards.

Social marketing--Case studies.

Social marketing.

Social aspects.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

This case informs us about the mission of The Centre for Environment, Fisheries & Aquaculture Sciences (Cefas), an internationally acclaimed scientific agency working with UK's Department for Environment, Food and Rural Affairs (Defra). After a thorough investigation on the behaviours and practices of fishermen and boat owners, Cefas tries to reduce the number of discards thrown overboard. It manages this through conducting a social marketing based approach and launching a project in Devon. After working with a number of volunteers and carefully studying the data they collect, they manage to bring behavioural change among the target groups.

Notes:

Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). Project 50 Percent: Reducing Fish Discarding Through the Application of Social Marketing. In Social marketing casebook (pp. 209-217). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 8, 2016).

ISBN:

9781473928183

OCLC:

1017732196

Access Restriction:

Restricted for use by site license.