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Movie rental business : Blockbuster, Netflix, and Redbox / Sunil Chopra & Murali Veeraiyan.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Chopra, Sunil, 1960- author.
- Veeraiyan, Murali, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Blockbuster Inc.
- Strategic planning--Case studies.
- Strategic planning.
- Business logistics--Case studies.
- Business logistics.
- Video rental services--Case studies.
- Video rental services.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- In recent years, Blockbuster's share of the video rental market had been sharply decreasing in the face of competitors such as the low-cost, convenient Redbox vending machines and mail-order and video-on-demand service Netflix. While Blockbuster's market capitalization had dropped 47% to $62 million in 2009, Netflix's had shot up 55% to $3.9 billion that year. The only hope for Blockbuster was to shift its business model from primarily brick-and-mortar physical DVD rentals to increased digital output. This case examines their attempts to deal with the radical change in the marketplace.
- Notes:
- Originally Published in: Chopra, S., & Veeraiyan, M. (2010). Movie Rental Business: Blockbuster, Netflix, and Redbox (case revised 08/02/2012). 5-310-507. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 29, 2016).
- ISBN:
- 9781473970809
- OCLC:
- 1017723981
- Access Restriction:
- Restricted for use by site license.
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