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The wide world of tea / Daniel W. Baack, Eric G. Harris & Donald Baack.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Baack, Daniel W., author.
- Harris, Eric G., author.
- Baack, Donald, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Consumers' preferences--Case studies.
- Consumers' preferences.
- Tea trade--Case studies.
- Tea trade.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case study helps students understand the global tea market and considers key companies such as Honest Tea, Liptons and Nestea. In the global marketplace, different types of tea have different cultural meanings and different rates of consumption.
- Notes:
- Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). The Wide World of Tea. In International marketing (pp. 157-158). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781506322735
- OCLC:
- 1017732210
- Access Restriction:
- Restricted for use by site license.
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