The MU chip / Andrew M. Isaacs.

Format:

Book

Author/Creator:

Isaacs, Andrew M., author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Business planning.

Technological innovations.

Semiconductors.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Mu Chip was a breakthrough in semiconductor technology, a microscopic chip that involves tags that emit radio signals that devices called readers can pick up. The Mu Chip could be used, for example, to integrate the chip into clothing labels so that when a customer buys a pair of jeans, that information was sent to the company's database. Expensive brands could put the Mu Chips in their products to hinder counterfeit products. The announcement of the Mu Chip had made a big splash, and more than 900 companies had expressed interest in incorporating the Mu Chips innovative technology into their products. Most of these prospects were Japanese companies, but many were multinational firms, with European or U.S. headquarters. The biggest problem now was deciding which prospects and which applications made the most sense for the new company to pursue.

Notes:

Originally published in Isaacs, A. M. (2002). The MU Chip. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526410771

OCLC:

1017717818

Access Restriction:

Restricted for use by site license.