2 options
Taking the mousetrap to the customer / Ian Chaston.
- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Direct marketing--Case studies.
- Direct marketing.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Although an entrepreneur may develop an innovative and exciting new product, they may not always be in the best position to promote it to the market. This case study demonstrates this phenomenon with the example of Earl Tupper, the inventor of Tupperware, and Brownie Wise, the developer of the unique promotional strategy of the 'Tupperware Party'.
- Notes:
- Originally Published in: Chaston, I. (2010). Taking the Mousetrap to the Customer. In Entrepreneurial management in small firms (pp. 145-146). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473939011
- OCLC:
- 1017710828
- Access Restriction:
- Restricted for use by site license.
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