Woolworths SA : something in the yoghurt mix / Amanda Bowen & Russell Abratt.

Format:

Book

Author/Creator:

Bowen, Amanda, author.

Abratt, Russell, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Woolworths.

Customer relations--Management--Case studies.

Customer relations.

Marketing--Case studies.

Marketing.

Crisis management--Case studies.

Crisis management.

Customer relations--Management.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA, tasked his team to investigate the issue. The allegations proved to be true. There was gelatine in Woolworths' entire yoghurt range. In 2003, the company had agreed to ensure that its yoghurts were free of gelatine (a product derived from meat sources), and had therefore advertised them as such. Novak wondered how to act to preserve the company's reputation and what action should be taken.

Notes:

Originally Published in: Bowen, A. & Abratt, R. (2009). Woolworths SA: Something in the Yoghurt Mix. WBS-2009-18. Johannesburg: The Case Centre, Wits Business School.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 26, 2016).

ISBN:

9781473960398

OCLC:

1017713596

Access Restriction:

Restricted for use by site license.