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Bidorbuy : bidding for first place / Stephanie Townsend & Rabelani Dagada.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Townsend, Stephanie, author.
- Dagada, Rabelani, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Bidorbuy (Firm).
- Strategic planning--Case studies.
- Strategic planning.
- Competition--Case studies.
- Competition.
- Electronic commerce--Case studies.
- Electronic commerce.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- In November 2009, Bidorbuy was the largest South African online marketplace. Following a failed attempt earlier in the year to purchase Bidorbuy, Kalahari.net - a subsidiary of Naspers and a highly successful online retailer - indicated that it was going to compete directly with Bidorbuy as an online marketplace. Andy Higgins, managing director of Bidorbuy, was a firm believer that, if his company could read a certain level of wide-scale popularity, it would virtually be impossible for a newcomer to compete. Higgins therefore had to find ways for Bidorbuy to do this before Kalahari.net entered the market.
- Notes:
- Originally Published in: Townsend, S. & Dagada, R. (2009). Bidorbuy: Bidding for First Place. WBS-2009-20. Johannesburg: The Case Centre, Wits Business School.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473960626
- OCLC:
- 1017720437
- Access Restriction:
- Restricted for use by site license.
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