Ranjan and platinum card / Ravichandran Ramamoorthy.

Format:

Book

Author/Creator:

Ramamoorthy, Ravichandran, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Customer relations--Case studies.

Customer relations.

Relationship marketing--Case studies.

Relationship marketing.

Banks and banking--Customer services--Case studies.

Banks and banking.

Banks and banking--Customer services.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and inconvenienced the customer. In the case, the focus on the customer helps in understanding that organizations need to initiate responses for customer satisfaction at their interface points, as expected by its customers. The case is suitable for use in courses on 'Services Marketing' for Post-graduate courses and Management Development Programmes.

Notes:

Originally Published in: Ramamoorthy, R. (2013). Ranjan and Platinum Card. MAR0438. Ahmedabad: Indian Institute of Management, Ahmedabad.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 4, 2016).

ISBN:

9781473977532

OCLC:

1017722373

Access Restriction:

Restricted for use by site license.