Zappos - "powered by service" / Ehud Menipaz & Amit Menipaz.

Format:

Book

Author/Creator:

Menipaz, Ehud, author.

Menipaz, Amit, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Zappos.com (Firm).

Internet marketing--United States--Case studies.

Internet marketing.

United States.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Zappos, an online shoe retailer, emphasizes great selection and great service, as these seem to be most important in the shoe retailing business. Specifically, if a shoe doesn't fit or match something, one is able to return it hassle free - actually, with less effort than in an offline store. Zappos' approach appears to be working. The visions of the chief executive officer, Tony Hsieh, and the chief operating officer, Andrew Lin, are laid out in in a blog and on YouTube. Zappos started in one of the toughest retailing categories, shoes, and has generated revenues of around $1 billion in 2008, 9.7 million purchasing customers, with a 75 percent recurring customer rate.

Notes:

Originally Published in: Menipaz, E., & Menipaz, A. (2011). Case Study: Zappos - "Powered by Service". In International business: theory and practice (pp. 436-438). London: SAGE Publications Ltd. Print. ISBN: 9781412903493.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 11, 2016).

ISBN:

9781473928060

OCLC:

1017726936

Access Restriction:

Restricted for use by site license.