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Web content : a case study for monetization of an online home-based business / Ehi E. Aimiuwu.
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- Book
- Author/Creator:
- Aimiuwu, Ehi E., author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Internet marketing--Case studies.
- Internet marketing.
- Electronic commerce--Case studies.
- Electronic commerce.
- Intellectual capital.
- Valuation.
- Technological innovations--Economic aspects--Case studies.
- Technological innovations.
- Technological innovations--Economic aspects.
- Intellectual capital--Valuation--Case studies.
- Business planning--Case studies.
- Business planning.
- Uyi, John.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : NeilsonJournals Publishing, 2016.
- System Details:
- text file
- Summary:
- This case study is for college students in an e-commerce or business strategy class who are interested in studying the role of social media, search engines, Google Analytics, Google AdSense, and mobile technology in building and maintaining a successful conventional website. The aim of the case is to demonstrate the value of Web content as a product and the use of online strategies for the monetization of such content. John Uyi is an online sole proprietor who runs four unrelated websites: Cultureak.com, a cultural website; Mathak.com, a math tutorial website; Animalak.com, a website for farm animals; and Travelak.com, a travel website. He aims to interest his viewers in advertising on the Cultureak website, clicking on the advertisements there, and/or purchasing his books, movies, and motivational and language CDs. Based on his analytics report, John later added a Bible reading program to attract more clickers. Despite John seeing a tremendous increase in page-views for Cultureak, its income has only reached about $350 monthly. John wonders what he needs to do to increase his revenue to about $2000 monthly.
- Notes:
- Originally Published InAimiuwu, E. E. (2016). Web content: A case study for monetization of an online home-based business. Journal of International Business Education, 11(1), 183-196. JIBE11-0CS2.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526461766
- OCLC:
- 1089140840
- Access Restriction:
- Restricted for use by site license.
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