Papa John's : use of image repair to address public relations crises / Marion E. Hambrick.

Format:

Book

Author/Creator:

Hambrick, Marion E., author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Corporate image--Case studies.

Corporate image.

Public relations--Case studies.

Public relations.

Crisis management.

Crisis management--Case studies.

Papa John's International, Inc.

Schnatter, John.

Genre:

Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2019.

System Details:

text file

Summary:

In August 2018, executives at Papa John's addressed what they hoped would be the last public relations crisis in a long list of image repair challenges dating back to November 2017. These crises included Papa John's then CEO John Schnatter publicly expressing his discontent with the National Football League and its handling of the National Anthem debate, the declining financial performance and stock price of the company, and the news of Schnatter's use of a racial slur during a company conference call. Using various image repair strategies, company leaders attempted to put the negative news behind them and focus on strategic opportunities such as improved product quality, employee training, and marketing. This case study gives readers an opportunity to evaluate Papa John's image repair process and make projections about the next moves of the company within and outside of sports.

Notes:

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526483638

OCLC:

1089144635

Access Restriction:

Restricted for use by site license.