"Vitalena Health Promotion Centre" : in search of a positioning strategy / Igor Gladkikh, Tatiana Butova.

Format:

Book

Author/Creator:

Gladkikh, Igor, author.

Butova, Tatiana, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Vitalena Health Promotion Centre.

Medical care--Marketing.

Medical care.

Local Subjects:

Vitalena Health Promotion Centre.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Graduate School of Management, St. Petersburg State University, 2011.

System Details:

text file

Summary:

"Vitalena Health Promotion Centre" entered the Healthcare market of Krasnoyarsk in 2005 developed the Positioning Strategy as a disease prevention and health promotion centre for families. Despite the desires and certain efforts of the Company executives, clients and prospective consumers perceive the "Vitalena" Company as a children's centre offering additional services for pregnant women. It does not comply with the strategy developed by managers of the Positioning Strategy Centre. Chief managers of the Centre discuss the following questions: What mistakes have been made while the strategy being implemented? Can "Vitalena" Company become family centre proper or it is necessary to change the Positioning Strategy?

Notes:

Originally published in Gladkikh, I., & Butova, T. (2011). "Vitalena Health Promotion Centre": In search of a positioning strategy. St. Petersburg, Russia: Graduate School of Management, St. Petersburg State University.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526431851

OCLC:

1023551925

Access Restriction:

Restricted for use by site license.