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Levi's vs. Tesco / Rosalind Masterson.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Masterson, Rosalind, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Levi Strauss and Company.
- Tesco (Firm).
- Product management--Case studies.
- Product management.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- The case concerns a feud between Levi's and Tesco and the latter's wish to sell imported jeans cheaply in retail stores. Levi's refusal led to the court deciding against Tesco, claiming that a manufacturing company has the right to oversee its products' distribution.
- Notes:
- Originally Published in: Masterson, R., & Pickton, D. (2014). Levi's vs. Tesco. In Marketing: An introduction (3rd ed., p. 453). London: SAGE Publications Ltd. Print. ISBN: 9781446266472.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 19, 2016).
- ISBN:
- 9781473938229
- OCLC:
- 1017723404
- Access Restriction:
- Restricted for use by site license.
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