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Hollywood rules / Karl Schmedders, Charlotte Snyder & Ute Schaedel.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Schmedders, Karl, author.
- Turgeon, Charlotte, 1912-2009, author.
- Schaedel, Ute, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Investment analysis--Case studies.
- Investment analysis.
- Marketing research--Case studies.
- Marketing research.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Wall Street hedge fund manager Kim Meyer is considering investing in an SFA (slate financing arrangement) in Hollywood. Dave Griffith, a Hollywood producer, is pitching for the investment and has conducted a broad analysis of recent movie data to determine the important drivers of a movie's success. In order to convince Meyer to invest in an SFA, Griffith must anticipate possible questions to maximize his persuasiveness.
- Notes:
- Originally Published in: Schmedders, K., Snyder, C., & Schaedel, U. (2011). Hollywood Rules (case revised 08/11/2012). 5-111-012. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 29, 2016).
- ISBN:
- 9781473970250
- OCLC:
- 1017715295
- Access Restriction:
- Restricted for use by site license.
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