The Village Farm Resort and Winery / Wilaiporn Lao-Hakosol & John Walsh.

Format:

Book

Author/Creator:

Lao-Hakosol, Wilaiporn, author.

Walsh, John, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Export marketing--Case studies.

Export marketing.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

The Village Farm Resort and Winery is an integrated winemaking vineyard with wine tasting house, restaurant, spa and guest house located in the north-east of Thailand. It has achieved success both through the quality of its Chateau des Brumes brand of wines and for the conviviality available at the country retreat. These market sectors have become feasible in Thailand because of large-scale social and economic changes which have completely disrupted the marketing environment in the country. The sector is rapidly developing based on an expanding market and the passion and enthusiasm of investor-entrepreneurs. However, there are certain to be new challenges to be faced as the market matures.

Notes:

Originally Published in: Lao-Hakosol, W., & Walsh, J. (2014). The Village Farm Resort and Winery. South Asian Journal of Business and Management Cases, 3(2), 179-186. DOI: 10.1177/2277977914548337.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 25, 2016).

ISBN:

9789351503446

OCLC:

1017714496

Access Restriction:

Restricted for use by site license.