Season ticket holder no-shows : an attendance dilemma at Mississippi State baseball games / Alan L. Morse.

Format:

Book

Author/Creator:

Morse, Alan L., author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Mississippi State University--Baseball.

Mississippi State University.

Mississippi State University. Athletic Department.

Baseball attendance--Mississippi.

Baseball attendance.

Mississippi State Bulldogs (Baseball team).

King, John, active 2013.

King, John.

Mississippi State University. Athletic Department--Marketing.

Marketing.

Baseball.

Mississippi.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Human Kinetics, Inc., 2013.

System Details:

text file

Summary:

The Mississippi State Bulldogs baseball team has enjoyed strong fan support over the years as the Bulldogs play in front of sold out crowds each time they take the field. The problem is not the ability to sell tickets, but the high frequency of "no-shows." Ticketing Director, John King, must consider the big picture when formulating a plan to solve this problem. There are many areas within the athletic department that contribute to this problem, and can help "right the ship" as John described it. The goal is to solve the problem with frequency of attendance at home baseball games from multiple aspects. Many areas within the athletic department factor into this process: 1) fundraising and development, 2) ticket office, 3) marketing department, and 4) promotions department.

Notes:

Originally published in Morse, A. (2013). Season ticket holder no-shows: An attendance dilemma at Mississippi State baseball games. Case Studies in Sport Management, 2(1), 66-80. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526435514

OCLC:

1023551815

Access Restriction:

Restricted for use by site license.