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A hit on American football : a case study of bottom-up framing through op-ed readers' comments / Travis R. Bell, Jimmy Sanderson.

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SAGE Business Cases 2016-2019 Available online

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Format:
Book
Author/Creator:
Bell, Travis R., author.
Sanderson, Jimmy, author.
Series:
SAGE Knowledge. Cases.
SAGE Knowledge. Cases
Language:
English
Subjects (All):
Football for children--Public opinion.
Football for children.
Brain--Concussion--Public opinion.
Brain.
Omalu, Bennet I. (Bennet Ifeakandu).
Omalu, Bennet I.
Brain--Concussion.
Public opinion.
Physical Description:
1 online resource.
Place of Publication:
London : Human Kinetics, Inc., 2016.
System Details:
text file
Summary:
In December 2015, the movie Concussion was released. The film portrayed the story of Dr Bennet Omalu, who is credited with discovering chromic traumatic encephalopathy in the brains of deceased National Football League players. Before the release, on December 7, 2015, Omalu penned an op-ed in The New York Times in which he opined that children should not play tackle football. This research explores 114 reader comments on Omalu's op-ed through the lens of Nisbet's bottom-up framing. Using a mixed-methods approach, the results indicated that participants framed the issue through health and safety, American cultural values, parenting liability, and skepticism. Linguistic analysis revealed that comments contained a negative tone, with women's comments being more negative than men's. The analysis suggests that online news forums function as spaces where public deliberation around the viability of children playing tackle football occurs and illustrates the tensions around risk, sport participation, and health and safety that confront parents as they grapple with the decision to let their children play tackle football.
Notes:
Originally published in Bell, T. R., & Sanderson, J. (2016). A hit on American Football: A case study of bottom-up framing through op-ed readers' comments. International Journal of Sport Communication, 9(4), 499-518. DOI:.
Includes bibliographical references and index.
No ILL or scholarly sharing allowed.
Description based on XML content.
ISBN:
9781526438249
OCLC:
1023531852
Access Restriction:
Restricted for use by site license.

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