A hole in one (hundred forty characters) : a case study examining PGA Tour Golfers' Twitter use during the Masters / Kevin Hull.

Format:

Book

Author/Creator:

Hull, Kevin, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Mass media and sports.

Masters Golf Tournament.

Twitter.

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2014.

System Details:

text file

Summary:

This case study explored how professional golfers participating in the Masters tournament used Twitter during the week of the event. Basing the research in self-presentation theory, the author conducted a content analysis of 895 tweets by 39 golfers. The results suggest that athletes are using Twitter to give fans both a front-stage and a backstage glimpse into their lives, with engaging with fans (front stage) being the most prominent. By balancing between front stage and backstage, the athletes are able to give fans a more intimate view of their life, while also maintaining a public persona that can please sponsors. Limitations and directions for future research are also discussed.

Notes:

Originally published in Hull, K. (2014). A hole in one (hundred forty characters): A case study examining PGA Tour Golfers' Twitter use during the Masters. International Journal of Sport Communication, 7(2), 245-260. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526437723

OCLC:

1023547257

Access Restriction:

Restricted for use by site license.