Fan-athlete interaction and Twitter tweeting through the giro : a case study / Jeffrey W. Kassing, Jimmy Sanderson.

Format:

Book

Author/Creator:

Kassing, Jeffrey W., author.

Sanderson, Jimmy, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Twitter (Firm).

Communication in sports--Case studies.

Communication in sports.

Twitter (Firm)--Case studies.

Sports spectators--Case studies.

Sports spectators.

Genre:

Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2010.

System Details:

text file

Summary:

This case study examines how fans can experience a major sporting event (cycling's Tour of Italy) through a particular new communication technology platform--Twitter. To explore this possibility the authors tracked the "tweets" sent out by a selection of American and English-speaking riders during the 3-week race. Their analysis of these texts revealed that Twitter served to increase immediacy between athletes and fans. This occurred as athletes provided commentary and opinions, fostered interactivity, and cultivated insider perspectives for fans. These activities position Twitter as a powerful communication technology that affords a more social vs. parasocial relationship between athletes and fans.

Notes:

Originally published in Kassing, J. W., & Sanderson, J. (2010). Fan-athlete interaction and Twitter tweeting through the Giro: A case study. International Journal of Sport Communication, 3(1), 113-128. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526437358

OCLC:

1023540729

Access Restriction:

Restricted for use by site license.