A league on its own : Major League Soccer's decision to ignore calls to move to a European model / John Borland.

Format:

Book

Author/Creator:

Borland, John, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Major League Soccer (Organization).

Sports teams--United States.

Sports teams.

United States.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2018.

System Details:

text file

Summary:

The recent decision by Major League Soccer (MLS) to turn down a lucrative media rights deal - one that is four times the size of its current deal - because of the stipulation that the league adopt a promotion and relegation system favored by other global soccer leagues lends itself to an interesting discussion about growth strategies for the still young but growing league. The league is hoping to expand to 28 teams and seems to be heading in the right direction. Team valuations are up, and fans are filling MLS stadiums regularly. But league television ratings still fall behind the English Premier League and Mexico's La Liga MX, and the operating incomes of teams are dwarfed by other U.S. professional sport franchises. International stars on the downside of their careers have provided some positive attention for the league by way of the "designated player" rule, but MLS is still considered a second-tier league by knowledgeable soccer fans. This case invites students to make suggestions about further growth strategies, one of which is an "open" league that considers promotion and relegation.

Notes:

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526445711

OCLC:

1023551971

Access Restriction:

Restricted for use by site license.