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The 'BIBA' woman of India : a model for women economic empowerment / Seema Sharma, Dhwani Gambhir.
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- Book
- Author/Creator:
- Sharma, Seema, active 2017, author.
- Gambhir, Dhwani, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Women executives.
- New business enterprises.
- Bindra, Meena.
- Biba Apparels Pvt. Ltd.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Pvt. Ltd, 2017.
- System Details:
- text file
- Summary:
- This teaching case narrates the entrepreneurial journey of Meena Bindra, the founder of the Indian apparel retail brand (BIBA), from 1983 to 2014. Her enterprise achieved incredible growth and has developed a magnificent vision for the future. The case describes the entrepreneurial outlook and decisions that helped tap opportunities and achieve rapid growth amidst the changing business environment. Her success story breaks many myths related to small start-ups by women entrepreneurs and highlights the immense potential and economic contributions by women. It serves as an example and provides support to the call for the active promotion of women's economic empowerment.
- Notes:
- Originally published in Sharma, S., & Gambhir, D. (2017). The 'BIBA' woman of India: A model for women economic empowerment. South Asian Journal of Business and Management Cases, 6(1), 89-99. DOI:.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526441157
- OCLC:
- 1023551952
- Access Restriction:
- Restricted for use by site license.
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