FDA labeling : informative or infringement? / Pamela E. Queen.

Format:

Book

Author/Creator:

Queen, Pamela E., author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

United States. Food and Drug Administration.

Food--Labeling--United States--Case studies.

Food.

Marketing--Management--Case studies.

Marketing.

Marketing--Management.

Food--Labeling.

United States.

United States. Food and Drug Administration--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2018.

System Details:

text file

Summary:

There is increasing debate about whether government regulations intended to educate and protect the public interfere with corporate rights for free enterprise and consumer choice. This issue is viewed through the eyes of Melody, a rising star at a top advertising firm in the U.S. who is in charge of a major advertising account for a pizza company. The case explores her dilemma after learning of trending negative public opinion about fatty foods and recent calls for graphic warning labels (GWLs) on pizza. Melody discovers that pizza, like tobacco, is viewed as a demonized product. The role of government in balancing its public safety role of protecting consumers with free speech for corporations is explored through discussion of GWLs on tobacco products. As a marketing director, Melody must decide how to develop a marketing campaign for her pizza company client in the face of increasingly divided public attitudes toward government intervention in free enterprise.

Notes:

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526445483

OCLC:

1023549811

Access Restriction:

Restricted for use by site license.