The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games / Chris Chard, Cheryl Mallen, Cheri L. Bradish.

Format:

Book

Author/Creator:

Chard, Chris, author.

Mallen, Cheryl, author.

Bradish, Cheri L., author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Sports sponsorship.

Social responsibility of business.

London Organising Committee of the Olympic Games and Paralympic Games.

British Petroleum Company.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Human Kinetics, Inc., 2013.

System Details:

text file

Summary:

In 2008, the London Organising Committee of the Olympic Games (LOCOG) announced that they had signed a $58 million (US) sponsorship agreement with British Petroleum (BP), an oil company with well-known environmental concerns and offenses. The current case is set in July 2010 amidst BP's most recent, and largest, environmental incident. The purpose of this case is to answer a key question: What action (if any) should LOCOG take with respect to its partnership with BP given the Gulf Coast oil spill? Additionally, students are challenged to form opinions regarding the environmental and social responsibilities of an Olympic sponsor, and to develop a strategic plan and policies for Olympic partners related to their environmental and social actions in the future.

Notes:

Originally published in Chard, C., Mallen, C., & Bradish, C. L. (2013). The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games. Case Studies in Sport Management, 2(2), 10-16. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526432766

OCLC:

1023540047

Access Restriction:

Restricted for use by site license.