Atlanta, a soccer city? / Holden Adams, Stacy Warner.

Format:

Book

Author/Creator:

Adams, Holden, author.

Warner, Stacy, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Major League Soccer (Organization)--Case studies.

Major League Soccer (Organization).

Sports administration--Case studies.

Sports administration.

Soccer.

Georgia.

Soccer--Georgia.

Naron, Sidney.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Human Kinetics, Inc., 2015.

System Details:

text file

Summary:

Sidney Naron has been hired to be the Director of Strategic Marketing for a new Major League Soccer (MLS) expansion team in Atlanta, GA. Based on the information provided in the case, she will need to develop a multifaceted marketing plan that will be best suited for the new team. The strengths and weaknesses, of the new team are highlighted in the case, but Naron also must become acquainted with the club's potential fan base via an analysis of the external environment (i.e., opportunities and threats). She then must strategically implement a marketing plan. The case is fictional; however, it is based on factual news and press conference information regarding MLS expanding to Atlanta. Thus, instructors and students likely will find the case relevant and timely.

Notes:

Originally published in Adams, H., & Warner, S. (2015). Atlanta, a soccer city? Case Studies in Sport Management, 4(1), 62-68. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526433275

OCLC:

1023530677

Access Restriction:

Restricted for use by site license.