The business of baseball : the rise and fall of Little League / Michael H. Carriere.

Format:

Book

Author/Creator:

Carriere, Michael H., author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Sports--Economic aspects.

Sports.

Sports--Finance.

Little League baseball.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2018.

System Details:

text file

Summary:

This case study examines the rise of Little League baseball during the post-World War II era in the United States. Little League provided young people with the means to acclimate to an emerging bureaucratic, corporate order, while simultaneously introducing them to the broader postwar culture of mass consumption. Yet, challenges to this predominantly white, middle-class model of recreation began to emerge in the late twentieth century, as issues of race, gender, demographics, and economic transformation weakened Little League's appeal throughout the United States. By the early twenty-first century, a number of recreational activities had taken advantage of this evolving landscape to further challenge Little League's popularity. From a business perspective, is Little League worth rebranding to suit modern-day mindsets and priorities? If so, what would such a rebranding look like?

Notes:

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526446688

OCLC:

1023533341

Access Restriction:

Restricted for use by site license.