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Oreo : crowdsourcing as a marketing tactic / Ernest Baskin, Thomas Vecchio.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Baskin, Ernest, author.
- Vecchio, Thomas, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Human computation--Case studies.
- Human computation.
- Consumer behavior--Case studies.
- Consumer behavior.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2018.
- System Details:
- text file
- Summary:
- This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo's #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons.
- Notes:
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526447241
- OCLC:
- 1023551860
- Access Restriction:
- Restricted for use by site license.
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