Cocola Noodle marketing strategy in Bangladesh / Jashim Uddin Ahmed, Asma Ahmed.

Format:

Book

Author/Creator:

Ahmed, Jashim Uddin, author.

Ahmed, Asma, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Cocola Noodles (CN).

Food industry and trade--Bangladesh.

Food industry and trade.

Food industry and trade--Management.

Food industry and trade--Marketing.

Bangladesh.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2018.

System Details:

text file

Summary:

In the noodles market of Bangladesh, competition is stiff among local and foreign brands. Though Cocola Noodles (CN) entered the market at an early stage, the company could not satisfy customer expectations and failed to gain a significant market share. Furthermore, CN faces the domination of Maggi in the instant noodles market with its product variety and quality along with an inefficient distribution channel. CN also lacks effective interactive marketing and intensive promotion, and therefore cannot generate mass recognition. However, as the noodle market is large, with suburban and rural customers, CN may have a chance to move forward.

Notes:

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526441713

OCLC:

1023550546

Access Restriction:

Restricted for use by site license.