Colorado's marijuana tourism market : where will the industry go from here? / Soo K. Kang.

Format:

Book

Author/Creator:

Kang, Soo K., author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Marijuana industry--Colorado.

Marijuana industry.

Drug legalization--Colorado.

Drug legalization.

Tourism--Colorado.

Tourism.

Colorado.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2018.

System Details:

text file

Summary:

This case examines how the marijuana tourism industry has been legalized and developed in the last three years in Colorado. As the frontrunner in the industry, Colorado's budding marijuana industry recorded total sales of $1.6 billion in 2016, contributing nearly $200 million to the state coffer. Considering that there is little empirical research on the marijuana industry and marijuana tourism, this study will shed light on a burgeoning area touted as a 'green rush' by drawing upon secondary sources such as newspapers, trade magazines, online publications, interviews with industry professionals, and personal observation. Into the fourth year of legalization, the marijuana tourism market in Colorado is expected to encounter unprecedented political, legal, and operational challenges to keep its market share and remain at the top of the competition.

Notes:

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526436153

OCLC:

1023550451

Access Restriction:

Restricted for use by site license.