Tiroler Edle : artisanal chocolate from Tyrol, Austria / Laird R. Smith, Laura Guerrero.

Format:

Book

Author/Creator:

Smith, Laird R., author.

Guerrero, Laura, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Chocolate industry--Austria--Tyrol--Management.

Chocolate industry.

Austria--Tyrol.

Management.

Haag, Hans-J?rg.

Tyrol (Austria).

Innsbruck (Austria).

Tiroler Edle.

Caf? Haag.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : NeilsonJournals Publishing, 2016.

System Details:

text file

Summary:

Hans-J?rg Haag owned two businesses in Landeck, Tyrol in Austria. One produced Tiroler Edle, a high-quality artisanal chocolate. Except for the cacao beans, Tiroler Edle was made entirely from high quality local ingredients. Tiroler Edle was sold only online and in Tyrol, including in specialty stores in Innsbruck, a top ski destination. In terms of marketing, Tiroler Edle had an online presence and Haag was sometimes portrayed on TV and in magazines as a master chocolatier. The other business was Caf? Haag, which he inherited from his parents. While Tiroler Edle's sales were growing, Caf? Haag was slowly losing revenue. Caf? Haag's clientele was aging and the caf? was not attractive to younger customers. In addition, due to various changes, Landeck received fewer visitors. Now, Haag wondered if it would be a good idea to consider expanding Tiroler Edle to other markets beyond Tyrol. Should he close Caf? Haag?

Notes:

Originally published in Smith, L. R., & Guerrero, L. (2016). Tiroler Edle: Artisanal chocolate from Tyrol, Austria. Journal of International Business Education 11(1), 169-182. JIBE11-0CS1.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526455963

OCLC:

1023551316

Access Restriction:

Restricted for use by site license.