Trend Pie : turning a social media network into a business / Pamela Adams, Victor Ricci.

Format:

Book

Author/Creator:

Adams, Pamela, active 2017, author.

Ricci, Victor, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Online social networks in business.

New business enterprises.

Trend Pie LLC.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Trend Pie LLC is a fast growing digital influence-marketing company started by a college student who recognized an opportunity to leverage his following on social media to create a business. It is an exciting case for students both because it is a real story and because it concerns a student who established a million dollar company from his dorm room. The case follows the start-up and growth of the venture, discussing how the founder developed a successful business model and overcame his first challenges. The case ends with a dilemma about what the founder should do with the business once he graduated from the university.

Notes:

Originally published in Adams, P., & Ricci, V. (2017). Trend Pie: Turning a social media network into a business. The International Journal of Entrepreneurship and Innovation, 18(3), 210-215.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526447258

OCLC:

1023551604

Access Restriction:

Restricted for use by site license.