Fruitzone India Limited : designing the research questions (A) / Sanjeev Tripathi.

Format:

Book

Author/Creator:

Tripathi, Sanjeev, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Fruitzone India Limited--Case studies.

Fruitzone India Limited.

Marketing research--India--Case studies.

Marketing research.

India.

Genre:

Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : Indian Institute of Management, Ahmedabad, 2015.

System Details:

text file

Summary:

It was the first week of April 2015 and the summers had practically begun. Hemant, the MD of Fruitzone India Limited, had reached office early. He wanted to have an early meeting with Preeti, the marketing manager for the snacks division. He had always felt that there was an opportunity in the fruit juice market and he wanted to discuss this with Preeti. As soon as he reached office, he immediately went into the meeting hall where Preeti was already present. During the discussion, Hemant suggested that they should consider launching new fruit juice flavours and sugarcane might be a good option to consider. He asked her to conduct a detailed study to examine different issues related to the launch of sugarcane juice and they would then plan to conduct detailed market research.

Notes:

Originally published in Tripathi, S. (2015). Fruitzone India Limited: Designing the research questions (A). MAR0477(A). Ahmedabad: Indian Institute of Management, Ahmedabad.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526428967

OCLC:

1023549604

Access Restriction:

Restricted for use by site license.