Metrorail : building on the success of 2010 / Eulalie Metton & Thabo Mosala.

Format:

Book

Author/Creator:

Metton, Eulalie, author.

Mosala, Thabo, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Metrorail (South Africa : Firm).

Corporate turnarounds--Case studies.

Corporate turnarounds.

Consumer behavior--Case studies.

Consumer behavior.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

It was June 2011 and South African passenger rail company, Metrorail, was celebrating its success in moving passengers during the 2010 FIFA World Cup. The organisation had done much to improve its infrastructure, safety and image for the event. Now Lucky Montana, group chief executive officer (CEO) of the Passenger Rail Agency of South Africa (PRASA) - the state-owned enterprise that owned Metrorail - considered what the organisation should do to ensure that Metrorail become the preferred, regular transport service for thousands of daily commuters still using taxis or their own cars.

Notes:

Originally Published in: Metton, E., & Mosala, T. (2013). Metrorail: Building on the Success of 2010. WBS-2013-24. Johannesburg: The Case Centre, Wits Business School.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 28, 2016).

ISBN:

9781473964976

OCLC:

1017725996

Access Restriction:

Restricted for use by site license.