Organisation design for servitized manufacturers / Melanie E. Kreye.

Format:

Book

Author/Creator:

Kreye, Melanie E., author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Manufacturing industries--Case studies.

Manufacturing industries.

Organization--Case studies.

Organization.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

This case focuses on WindProvider, a traditional manufacturer of wind turbines and wind farms, who has moved into providing operations and maintenance (O&M) services for their equipment. The case shows why WindProvider implemented a servitization strategy and how it influenced its organisation design. The description highlights the parts of the organisation design that impact the success of the service business and the parts that are problematic. The case is a good example of how servitized manufacturing companies tend to employ a manufacturing-focused organisation culture throughout their service business despite the strong differences between product-based and service-based operations in terms of customer communications, organisational information flow, staff skills, skill development and staff motivation.

Notes:

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 22, 2016).

ISBN:

9781473938038

OCLC:

1017717694

Access Restriction:

Restricted for use by site license.