Kikkoman soy sauce : a tradition of trade / Daniel W. Baack, Eric G. Harris & Donald Baack.

Format:

Book

Author/Creator:

Baack, Daniel W., author.

Harris, Eric G., author.

Baack, Donald, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Kikkōman Kabushiki Kaisha.

Export marketing--Case studies.

Export marketing.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

This case study presents a historical overview on the use of soy sauce and trading practices. In particular, the case focuses on Kikkoman, a leading soy sauce producer, and its growth model, from its origins in Japan to a global brand.

Notes:

Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Kikkoman Soy Sauce: A Tradition of Trade. In International marketing (pp. 73-74). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 26, 2016).

ISBN:

9781506322698

OCLC:

1017714603

Access Restriction:

Restricted for use by site license.