First Act, Inc. & Brook Mays Music / Justin Freeman, James S. O'Rourke.

Format:

Book

Author/Creator:

Freeman, Justin, author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

First Act, Inc.

Brook Mays Music.

Competition.

Strategic planning.

Musical instruments industry.

Physical Description:

1 online resource : illustrations.

Other Title:

First Act, Inc. and Brook Mays Music

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

First Act, Inc. & Brook Mays Music are two very different competitors fighting for a piece of the school band instrument market. Brook Mays, in business for over 100 years, is a specialty musical instrument retailer with over 60 locations, while upstart First Act designs and manufactures instruments for sale in "big-box" retailers. First Acts Concert Series instruments have been built to provide a low-cost alternative to higher-priced band instruments commonly found in stores like Brook Mays. In response to brisk sales of the Concert Series instruments, Brook Mays has issued a letter to 8,000 music educators across the country, instructing them to advise parents and students to avoid purchasing these instruments. Just months after the letters issue, Concert Series sales have fallen, customers returns have skyrocketed, and First Act must now decide how to respond and recover its lost business.

Notes:

Originally published in Freeman, J., & ORourke, J. S. (2007). First Act, Inc. & Brook Mays Music. 07-08. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526404664

OCLC:

1017711772

Access Restriction:

Restricted for use by site license.