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Macys, Inc. : redrafting the brand architecture / Amanda M. Lamb, Lauren P. Elston, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Lamb, Amanda M., author.
- Elston, Lauren P., author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Macy's, Inc--Public opinion.
- Macy's, Inc.
- Department stores--Illinois--Chicago.
- Department stores.
- Department stores--Public relations--Illinois--Chicago.
- Branding (Marketing).
- Public opinion.
- Illinois--Chicago.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Macys controversial conversion of Chicago's State Street Marshall Fields store is just one of many branding and customer loyalty challenges facing Macys Inc. today. After converting over 800 stores nationwide, Macys focus is to remain relevant and competitive by managing customer perception of quality as well as reinvigorating the department store experience.
- Notes:
- Originally published: Lamb, A. M., Elston, L. P., & ORourke, J. S. (2008). Macys, Inc.: Redrafting the brand architecture. 08-08. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526404930
- OCLC:
- 1017726404
- Access Restriction:
- Restricted for use by site license.
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