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The rise and fall of Citycell in Bangladesh / Jashim Uddin Ahmed, Muhammad Sabbir Rahman.
- Format:
- Book
- Author/Creator:
- Ahmed, Jashim Uddin, author.
- Rahman, Muhammad Sabbir, 1981- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Strategic planning--Bangladesh--Case studies.
- Strategic planning.
- Technology--Management--Case studies.
- Technology.
- Citycell--Case studies.
- Citycell.
- Technology--Management.
- Bangladesh.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- This case study investigates the emergence, development, and eventually fall of Citycell, the pioneer telecommunication company of Bangladesh. Citycell began its operation in 1989 and was the only Code Division Multiple Access mobile telecommunication service provider in Bangladesh. However, within a short time, it faced fierce competition from other operators who offered better technology and customer services. Rapid technology advances put Citycell under constant pressure to upgrade their infrastructure at significant cost or risk losing their market share. This study highlights how Citycell neglected to implement a successful strategy to survive in a competitive market.
- Notes:
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526427182
- OCLC:
- 1017720692
- Access Restriction:
- Restricted for use by site license.
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