Villgro Innovation Marketing Private Limited : building last mile delivery model using entrepreneurs / Vaibhav Bhamoriya & Abhishek.

Format:

Book

Author/Creator:

Bhamoriya, Vaibhav, author.

Abhishek, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Social entrepreneurship--Case studies.

Social entrepreneurship.

Rural development--India--Case studies.

Rural development.

India.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Ashutosh Sinha is managing VIMPL as a rural distribution business involving Villgro stores and village level entrepreneurs (VLEs). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through the VIMPL network. As he decides to expand the business, he has to make choices about strategic path of horizontal expansion versus vertical expansion. The case provides a detailed description of VLE operations and examines the challenges in building delivery models using entrepreneurs.

Notes:

Originally Published in: Bhamoriya, V., & Abhishek. (2015). Villgro Innovation Marketing Private Limited: Building last mile delivery model using entrepreneurs. CMA0815. Ahmedabad: Indian Institute of Management, Ahmedabad.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 4, 2016).

ISBN:

9781473975217

OCLC:

1017732805

Access Restriction:

Restricted for use by site license.