TransferGo : chasing a billion dollar dream / Aiste Juknaite, Peter Forian, Jens Ka?hler, Willem Hulsink.

Format:

Book

Author/Creator:

Juknaite, Aiste, author.

Forian, Peter, author.

Ka?hler, Jens, author.

Hulsink, Willem, 1962- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Business enterprises--Finance--Case studies.

Business enterprises.

Business enterprises--Finance.

Business planning--Case studies.

Business planning.

TransferGo--Case studies.

TransferGo.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

TransferGo is a company handling online money transfers founded by two Lithuanian young men in the U.K. in September 2012. Within the first two years of its existence, TransferGo made its mark in nearly every European country. In 2014 the founders felt that the time was right to take the leap outside of Europe. They were, however, divided between two fundamentally different approaches towards internationalisation strategy: the incremental revenue-based approach or the radical growth-based approach. Capital from the previous funding round was running low, so a choice had to be made. Should TransferGo take the risk and follow the radical approach, reinforce the team and attract major venture capital in order to grow its business quickly? Or should it follow an incremental revenue-based approach that involves less risk and slower changes? Apart from the discussion around incremental revenue-based internationalisation versus the radical growth-based internationalisation approach, the case also fosters students' understanding of key characteristics and the importance of lean entrepreneurship in the context of an online start-up. Furthermore, it strives to develop both hard and soft skills by letting students create their own business plan and pitch it to the lecturer as well as their peers.

Notes:

Originally Published InJuknaite, A., Forian, P., Ka?hler, J., & Hulsink, W. (2014). TransferGo: Chasing a billion dollar dream. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526427649

OCLC:

1017728056

Access Restriction:

Restricted for use by site license.