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Energy Gel : a new product introduction (A) / Artur Raviv, Jan M. Henrich, Gero K. Steinroeder.
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- Book
- Author/Creator:
- Raviv, Artur, author.
- Henrich, Jan M., author.
- Steinroeder, Gero K., author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- New products--Management--Case studies.
- New products.
- Product management--Case studies.
- Product management.
- Fatigue--Prevention--Case studies.
- Fatigue.
- Fatigue--Prevention.
- New products--Management.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Presents an analysis of the decision regarding a new product introduction. The main issues for discussion are: sunk costs, incremental costs, cannibalization, shared facilities, and the treatment of inflation.
- Notes:
- Originally published: Raviv, A., Henrich, J. M., & Steinroeder, G. K. (2003). Energy Gel: A New Product Introduction (A). 5-403-756(A) Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473992313
- OCLC:
- 1017711429
- Access Restriction:
- Restricted for use by site license.
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